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For more the sixty years major leather footwear manufacturers of the west have been outsourcing some of their requirements from Sethu Exports the parent company of Indo Swiss Exports. On the occasion of their platinum jubilee celebrations we made two films for Indo Swiss Exports. One was for presentation to their western partners and another to aid the resource mobilisation through public issue of shares. Concept T he film was aptly titled ‘How the west was won’ to highlight the point that the company had gone westward to win laurels and gain profits. So the film begins with shots from some Hollywood western movies We see a man going with others in a group and suddenly he moves away from the group and heads westwards to win. This man symbolises the founder of the company who chose to export all his production to the western world rather than find a domestic market. This is the result of the man’s confidence in quality. These points are brought out in the commentary that accompanies the visuals in the beginning. The commentary starts only after a minute of the start of the film. Till then it has only music.
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I
ndo
Swiss Exports 
From then on the film has
shots of the factory in Ranipet, near Madras for tanning of leather and the
factory at Madras for the manufacture of leather foot wears. . Visuals play an
important part in the film and the film has a fairly large share of computer
graphics. The effects used were with help of special effects generator –
Pinnacle, which was new to the Indian filmmakers in 1992. The film was edited in
non-linear edit suites – Avid.|
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