One of India's top ten industrial houses- the JK group set up a bulk
drug manufacturing
unit in Cuddalore , 175 Kms south of Chennai. The company
manufactures Penicillin G mainly for export. The film we made for them was for
use in conferences abroad.
Concept
The film begins with shots of the winners in sports meet, particularly the
Olympics, Wimbledon and World cup soccer. All the winners are shown with the
coveted medals/cups. This is followed by the logo of JK group, symbolising the
winner in industry - JK group. The group has been in the forefront in many
industries, ranging from textiles to paper to heavy industries and had been
venturing into new fields and achieving success.
The Cuddalore plant was set up when the private manufacturers were allowed to
enter the field of Penicillin. After the first two minutes the film traces short
history of the discovery of Penicillin and its advantages and goes on to add how
the group had been motivated to serve the country with manufacture of bulk
drugs.
Since the film was meant for foreign drug manufacturers it dwells at length
on the manufacturing facilities the company has. The plant is fully automated
and computerised to replace all manual controls. Quality control is highlighted
to assure the prospective clients that quality is a watch word with JK.
The film helped the company gain more contracts for supply of the drug.
The total duration of the film is 8 minutes. The film was shot in Beta and
edited in Avid with 3D computer graphics.