Wheels India
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  Wheels India                  

The automobile manufacturers of India depend on Wheels India for supply of wheels for
their cars and trucks. In addition to fulfilling the need of the entire industry for more than thirty years Wheels India also eyes the market abroad. But they have chosen special wheels - notable wire wheels , which are in demand in USA and Europe. Wheels India's wire wheel section is an 100% export oriented unit. 

Concept 

The company had no difficulty in bagging a good amount of order for their wire wheels. But the distributors in USA desired to have a training film for their sales force and we wee called in to make the film. 

This was our first film and being a training film, 6the approach was direct to highlight the advantages of wheels from Wheels India over those of others. The film was seen by one of the leading automobile manufacturers of USA who wanted to outsource some supplies from Wheels India.

In order to present a graphic account of the facilities available in the company to meet the stringent quality control parameters second film was made. Though this film too was direct in its approach, it was presented in a typical American style. There were quick cuts and matter of fact explanations. The film obviously gave a clear picture of the company to potential customer, as is evident from the fact that today Wheels India meets 30% of the total requirement of wheels for this American automobile manufacturer.

This film was also shot in Beta and edited in Avid non linear edit suite. It had graphics to explain what could not be photographed direct. This film was also appreciated by the American manufacturer, who ahs seen a number of such films from all the prospective suppliers the world over. This goes to prove that we are of world standard when it comes to making communication films, that communicate without any frills. At times this is what the client wants.

We can do what the client wants, better than their expectations.

 

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